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Roku’s new Backdrops feature is blatantly inspired by Samsung’s Frame TV

A marketing image of Roku’s Backdrops feature.
Image: Roku

Roku is the latest company to lean into the trend of throwing artwork onto your TV screen, offering viewers some serene relaxation time when they’re not actively watching something. Today the company announced a new feature / app called Backdrops, and it all sounds very familiar.

Rolling out first to Roku-branded TVs and third-party Roku TV sets (and then to Roku streaming devices “later in the fall”), Backdrops features “a catalog that includes famous classics, wide-ranging museum collections, abstract designs, and more.”

Here’s more on what to expect:

Viewers can also learn more about the artwork, including artist name, year it was created, and a brief description for each image, even cycle in photos from their personal collection to…

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