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Google agrees to destroy browsing data collected in Incognito mode

Image of the Google “G” logo on a blue, black, and purple background.
Illustration: The Verge

Google agreed to destroy or de-identify billions of records of web browsing data collected when users were in its private browsing “Incognito mode,” according to a proposed class action settlement filed Monday.

The proposed settlement in Brown v. Google will also mandate greater disclosure from the company about how it collects information in Incognito mode and put limits on future data collection. If approved by a California federal judge, the settlement could apply to 136 million Google users. The 2020 lawsuit was brought by Google account holders who accused the company of illegally tracking their behavior through the private browsing feature.

The proposal is valued at $5 billion, according to Monday’s court filing, calculated by…

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