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What’s the point of Elon Musk’s AI company?

Photo illustration of Elon Musk with stars flying around his head in a cartoon-like fashion, as if he is dizzy.
Cath Virginia / The Verge | Photos by Axelle/Bauer-Griffin, Getty Images

Look, I’ve been following the adventures of xAI, Elon Musk’s AI company, and I’ve come to a conclusion: its only real idea is “What if AI, but with Elon Musk this time?”

What’s publicly available about xAI makes it seem like Musk showed up to the generative AI party late, and without any beer. This is 2024. The party is crowded now. xAI doesn’t seem to have anything that would let it stand out beyond, well, Musk.

That hasn’t stopped Musk from shopping his idea to investors, though! Last December, xAI said it was trying to raise $1 billion in a filing with the Securities and Exchange Commission. (This is not the same company as the X that was formerly known as Twitter.) There is also reporting from the Financial Times saying Musk is…

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