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Fujifilm announces the X100VI, its follow-up to a TikTok sensation

A photo of Fujifilm’s X100VI camera held in someone’s hands.
Photo by Becca Farsace / The Verge

Fujifilm’s X100V became so wildly popular that it felt like the camera was endlessly backordered at every camera retailer around. On the secondary market, prices for the rangefinder-style mirrorless camera shot up into truly silly territory after it had a big viral moment on TikTok. The X100V was so in demand that Fujifilm could’ve taken the easy route for a successor and still been guaranteed to have a hit on its hands.

The new model, being announced today, looks practically the same on the outside, but the X100VI includes meaningful improvements that will make it a more capable camera — in far more shooting environments — than any previous entrant in the X100 series. The flip side to those upgrades is that the price has climbed by…

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