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T-Mobile is turning phone plans into VIP rewards programs

Illustration of the T-Mobile logo, the letter T in a pink box with two squares on either side of it, in front of a blue and aqua background.
T-Mobile wants to be more than just your network. | Illustration: Alex Castro / The Verge

T-Mobile wants you to see it as more than a wireless company, so it’s flattering its customers with status. The company is launching a new program called Magenta Status, which includes a set of new perks for subscribers as well as the benefits already offered by T-Mobile Tuesdays. The company is partnering with Hilton, Hertz, and Live Nation to offer discounts, which can all be managed by the rebranded T-Mobile Tuesdays app, now called T Life.

Only T-Mobile’s own subscribers will be eligible for Magenta Status — Metro by T-Mobile customers aren’t. The new program adds discounts on top of the existing T-Mobile Tuesday promotions, including a $5 ticket to a different movie every month, 25 percent off some Live Nation tickets, discounts on…

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