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Apple tops Samsung for first time in global smartphone shipments

Apple iPhone 15 and 15 Plus standing up in front of a small plant on a wood table.
Apple’s latest iPhone 15 and 15 Plus. | Photo by Dan Seifert / The Verge

For the first time ever, Apple beat out Samsung to ship the most smartphones in a year according to IDC’s Worldwide Quarterly Mobile Phone Tracker. Although IDC cautions that its data is preliminary and subject to change, a second research agency, Canalys, also has Apple taking its top spot for all of 2023. IDC has Apple’s total mobile shipments at 234.6 million, versus 226.6 million for Samsung. Xiaomi, Oppo, and Transsion round out the top five with 145.9, 103.1 and 94.9 million smartphones shipped, respectively.

IDC notes that the last time Samsung wasn’t on top of the annual board was 13 years ago in 2010. Back then Apple didn’t even feature in the top five. Instead it was Nokia in first place, Samsung in second, LG Electronics in…

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