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Google will turn off third-party tracking for some Chrome users soon

The Google Chrome logo surrounded by blue rings
Illustration: The Verge

Google is about to launch its grand plan to block third-party cookies in Chrome that many websites use to track your activity across the web for profit.

Starting on January 4th, Google will start testing its new Tracking Protection feature that will eventually restrict website access to third-party cookies by default. It will come to a very small subset of Chrome users at the start, specifically to one percent of users globally. Afterward, Google plans to phase out the use of third-party cookies for all users in the second half of 2024.

If you’re randomly selected to try Tracking Protection, Google will notify you when opening Chrome on desktop or Android. If there are issues detected by Chrome while you’re browsing, a prompt will appear…

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