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Jabra announces its most premium (and toughest) earbuds yet

A marketing image showing the different colors of Jabra’s Elite 10 earbuds.
Image: Jabra

With Apple and Samsung both offering earbuds that deliver excellent sound quality and compelling ecosystem tricks, it’s getting increasingly harder for regular old earbud makers to stand out. Even mainstays in the category like Jabra can sometimes get lost in the mix — despite having an expansive product lineup. So today Jabra is announcing two new premium earbuds at the same time, with each targeted at very different use cases. The flagship Elite 10 ($249) is intended to be the company’s best-sounding and most comfortable pair of earbuds yet, while the fitness-geared Elite 8 Active buds ($199) have reached a new level of durability (with the ratings and certifications to prove it). Both also mark Jabra’s embracing of spatial audio.

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